The blue dotted line you see is simply a guide—it represents the maximum imprint area and will not appear on the final printed product.
These imprint zones are set in advance based on the item’s design and the equipment used for printing. Changing or relocating the imprint area typically requires retooling or reconfiguring the machinery, which isn’t standard for most orders.
In some cases, custom imprint placements may be possible for larger quantity orders. Additional charges may apply depending on the requested location. For more information, reach out to your Account Manager.